Exposing the Ideology of Nutritionism: A Glimpse at a Bigger Picture
Well I am not sure how to begin this month’s blog. A proper investigation of the topic at hand could take several Parts, but I will try to at least get some ideas started so that many of you can begin to at least question your questions and perhaps being a process of thinking differently. One of the more key tenets of a Tao- based understanding is that if you are not finding the right answers, then you are not asking the right questions (within yourself).
Another key aspect of modern brilliance is the non-acceptance of reductionist science as ‘truth’ in and of itself, and that wholes are always greater than the sum of their parts. The modern tendency toward ‘isms’ is categorizing many useful practices in ways that end up amounting to no more than ideologies masquerading as truth. In this sense there is no such thing as Tao-ism. It cannot be surmised in that way as a category of truth, thought, or practice. It is a much greater and more profound whole than what can be captured even in discussion. For some of the more ethereal topics in life, mere discussion or delineation is a mode of reduction that negates its own wholeness. (For example trying to explain ‘love’ without context)
To make matters worse the modern trend has been to accept as truth what is anything but. I have been speaking a lot lately about paradigm blindness and its associated ‘isms’ Of these, scientism and within that, nutritionism are two accepted ‘truths’ that are as arrogantly employed as all of their previous ancestors which over time were proven either false or at least faulty. The modern issue now is that nutrition study has turned into nutritionism, an ideology all its own, which does not stand on truth. And the same can be said of science, now becoming ‘scientism’ a false ideology that influences application, thought and practice based on little else but interpretations of questionable science of questionable scientists. These are now huge industries. Industry has a need first and foremost to perpetuate itself. Industry is selfish, not self-less and that should always be kept in mind when consuming ‘information’ or propaganda in any form from any industry. Tradition, which was faulty in and of itself, has now been replaced by scientism, which is just as faulty, when context is not considered. As an example I would like to address in greater depth the notion of ‘nutrition-ism’ in this month’s blog.
In recent years at the top of the academic chain there has been a shift away from reductionist thought and toward looking at whole patterns rather than component parts. This is decidedly Tao as well whether labelled as such or not. Science is still employed within that mode of investigation, but it more appropriately places science back as the horse before the cart within inquiry and investigation. The move is away from mechanistic reductionist approaches to more quantum understanding that focuses on relationships, contexts, flow, rhythms, connections etc. We see and know that the body is more than a machine; it is more complex than what reductionist science would have us think. And yet the beauty is that within that complexity lays the simplicity that allowed man to flourish and adapt as a species.
A study of nutrition can yield very specific answers to very specific questions, and yet at the same time alienate us further and further away from our own nature. This is what Marx referred to as ‘alienation from species being.’
It should be noted that food and nutrition are different things, yet a study of one or the other is inclusive of both. And herein lays the problem of context. Man is much more than sum of his parts. It is ironic that as science and nutritionism replaced culture and tradition in the last 30 years, man has become more and more ill and less healthy because of it, and not in spite of it. We need look no further than our own industry of health and wellness to notice the irony and the falsehood of nutritionism. A recent long term study showed that over a period of 5-7 years, the group that gained the most unwanted fat and became overweight, was the group that qualified themselves as ‘chronic dieters.’ Those who ate freely manifested less weight issues, metabolically, physically, and more importantly mentally and emotionally.
So lets’ get to it then. What is this ‘nutritionism’ that I am talking about? Nutritionism as an ideology has as its core many pernicious myths. One is that what matters most is the nutrient and not the food; another is that the purpose of eating is to promote a very narrow concept of physical health and wellness. And yet the irony of this science is that it has produced the most unhealthy and unwell consumers among its believers. Everyone following a western diet mentality now seemingly ‘eats for a purpose.’ In our industry it can be to get lean, get ripped, compete, or off-season to bulk up, to gain muscle etc just to name a few. But much is lost in this quagmire of ‘purpose.’ And the key thing lost is the connection of the dots to awareness and health. There comes to be a disassociation between mental, emotional, and spiritual aspects of health and wellness connected to food.
The ideology of nutritionism like most ideologies produces a duality in thought and process. Food becomes associated with good/bad, healthy/unhealthy, positive/negative, fattening/not fattening etc. And yet this duality itself produces more problems than nutrition science solves. Reductionist science can never encapsulate or address metaphysical forces so important as vitality, vitalism, wholism, and the connection of these parts to overall wellness and completeness. In original cultures across the globe there was no such thing as an unhealthy diet, until the modern western diet and western thought associated with it, replaced traditional cultural thinking. A common thread throughout my new book is to use ‘diet’ as an example and illustration of illusion. And the point I make consistently is that “it is not about the diet!”
There are hundreds of references of traditional diets that were varied by region and culture. All of them prove the context of the quantum nature of food and disprove or upset the nutritionism approach to defining ‘healthy diets.’ There have been culture diets, of high fat, low fat, no fat, high carb, low carb, low protein, plant protein, meat only, plant only, dairy free, dairy based, and the list the goes on. While nutritionism reductionist science attempts to explain these diets ingredient by ingredient it fails to explain why all of these diets had less heart disease and other modern ailments associated with them, than the modern western industrialized diet.
While everyone out there seeks a ‘diet solution’ the truth is there isn’t one, because there is no diet 'issue' to begin with. Nutritionism has created diet issues along with its many myths and fallacies that keep on alienating man from his own nature.
I can get people lean and ripped on any number of the above diet specifications; yet I consistently receive questions about my ‘diet approach’ where people want me to categorize menus according to the fallacies of nutritionism. And yet one of the most basic aspects of a Tao approach to anything is simplicity.
Is it not ironic that modern man, the so called smartest creature on earth, is the only species on earth that needs professional guidance in deciding what he should eat, and how he should eat it?
Orthorexia and Hunger
Nutritionism as dogma tries to emphasize a falsehood that there is a right food to eat, and a wrong food to eat up and down the food chain. As I said culturally this has been disproven. A low fat diet is just as viable as a high fat diet, yet both contain their opposites as well. In other words a low fat diet implies, a high carb diet, while a high fat diet implies a low carb diet and so the duality of mental turmoil continues. All of this confusion negates the fact that all through time the most motivating factor of food and culture was hunger and pursuit of more food. Man was motivated by a biological sense of hunger; he had to do something about and respond to this. This led to man being nomadic, inventive, creative and omnivorous.
This is the quintessential nature of man. Hunger is good; hunger is a cue of fat burning in most cases; hunger used to be a motivating factor to action. Hunger = motivation in the natural state of man. Indeed many dictionaries will define ‘hunger’ in metaphysical terms. (say, a craving for satisfaction or achievement) This is correct.
The biological imperative of eating based on hunger was part of a greater context. Man had to procure food, prepare food etc. Entailed within this was an understood appreciation of man as part of the food chain; not above it, but an integral part of it. As we became more alienated from this truth, the industrialization of food, and now nutritionism has perverted our sense of hunger. Now hunger is perceived as something to be avoided or unnatural or intolerable. And yet it could be argued that a constant sense of controllable hunger is a measure of health and wellness. But as nutritional expert Susan Allport put it, “hunger is now a much less agreeable condition than being overweight.” I have seen this in our industry of cosmetic fitness my whole career. As much as people ‘want’ cosmetic appearance, they cannot resign themselves to the fact that this will necessitate adapting to dealing with a sensation of persistent and consistent hunger, which is actually natural to all animal species.
My conversations with other experts in my field have yielded a frustration for many coaches and experts over people who buy into the whole nutritionism dogma that there is a diet out there that will give someone the body they desire, with no hunger or appetite for wanting more. This is of course an illusion and a falsehood.
On the other hand the consequences of believing in this dogma of duality of diet mentality is that many people will settle for metabolic issues, fatigue, ill-health etc, in exchange for cosmetic external effects. And ‘effects’ and results are not the same thing. The consequence of this mentality and obsession with dieting for results often manifests in what is known as orthorexia. I see this manifestation of ill mental health frequently in my industry.
Simple orthorexia is an unhealthy obsession with eating, or with healthy eating. This is a psychological issue and represents the ramifications of modern ideology of nutritionism and diet mentality. Any obsession is not good for psychological health and worrying so much about food and eating is just not mentally healthy. And as we will see this is a cultural phenomenon, mostly related to the ideology of nutritionism.
The irony is that putting science and scientism in charge of diet protocol and ‘rules’ of healthy eating has produced the mental context of anxiety and confusion over the most basic proposition of a biological imperative which was meant to be enjoyable.
When food systems are studied in their broader context what is revealing is the mental ill-health that current vogue nutritional ideology has induced in so many consumers. What I have noticed my whole career in the cosmetic end of diet application is now backed up by research that goes beyond nutritionism to consider the broader contexts of its ramifications. Notably, there is an inverse relationship between the time people spend worrying about nutrition and their overall health and happiness. It is sad that more important criterion for happiness and wellness get squeezed out of the mental process at the expense of preoccupation with food; good/bad, right/wrong guilt/reward, fat/thin etc.
The French Paradox
By example the study of various cultural paradoxes of eating habits and food represents the limits of nutritionism and scientism toward broader understandings of ourselves and the food chain. For example, Science thought that everything was explained by examining the Eskimo diet and reducing its 'effects' to Omega 3 fatty acids and heart health. Yet this did not explain the almost total lack of anything green in their diets, and the resultant lack of various fibers and vitamins from plant life. And yet they were heart healthier than consumers of the modern accepted ‘truths’ of nutritionism. And there are hundreds of other cultural examples as well, where food staples were limited to a preponderance of specific food stuffs.
Moreover, the heart health of the Eskimo has not been duplicated in western society merely by introducing the new magic bullet of the 21rst century, the Omega 3 fish oils. So we have a modern paradox. Actually we have many that studies of nutrition, separated from the food chain cannot adequately explain.
In the 80’s there was a great deal of attention paid to the concept of the French Paradox of diet and food in modern culture. Now that attention is once again swinging back toward studying wholes and patterns and connections, the French Paradox is being revisited for clues and truths about culture, diet, and nutritional dogma. Of course we must keep in mind that the French Paradox represents the traditional aspects of eating of the French before the “Mc-Westernization” of industrial food production and consumption across the globe. The label of French Paradox was not a label the French gave themselves but rather named by American nutritionists who could not understand or explain in ‘nutrient-speak’ how a culture who enjoy their food as much as the French and merrily indulge in so many nutrients and foods deemed toxic by American standards; could also have substantially lower rates of heart disease and related illnesses.
Perhaps there is something more Tao about the ‘enjoying’ of food in the first place.
Keep in mind that the French are also known for being heavy smokers of non filtered cigarettes and we have another mystery paradox as well. A strict observation of content of French traditional diet shows a lot of trim French people eating a lot of saturated fat washed down with bottles of wine.
Researchers have tried to explain the paradox of leanness and health by, you guessed it, trying to isolate food stuffs and reduce the diet to specific ingredients to find that magic bullet for health and wellness. Nutritionism simply cannot explain the French paradox.
Yet in a broader context we see that the French traditionally eat in a much different way, and with a much different attitude toward foods then we North Americans. Some of these behaviours and attitudes are that the French seldom, if ever snack. And while they seem to eat what dogma determines to be unhealthy they also eat smaller portions and spend a significantly longer time eating as well.
In other words they dine and savour and appreciate food. The mental and emotional connections to food go far beyond nutrient components, and constituent parts and instead toward an appreciation of food as a cultural and biological indulgence of pleasure for its own sake. We see this as well in other parts of Europe and the world. There is an emotional comfort with food that is healthy. It is not reflective of disconnection but more an appreciation of abundance.
In Italy there is actually a phrase for this that basically has to do with the ‘slowing down’ of eating, and appreciating life, and food as a reflection of that. Traditional country side Italian and Mediterranean lifestyle embraces a respect for slowing down the day in order to appreciate the day, and celebrate it with food. If there is a paradox at all it may lie in the way we eat in western culture without regard to any context for food and a total disconnection of it beyond a reflection of want, desire, need, and indulgence.
In western culture the negative behaviours of eating for emotional comfort is created in fact by a culture that removes emotional comfort from the meal to begin with.
Food is more than nutrition. Nutrition is greater than the component parts of any given food stuff. This is the Tao appreciation of wholeness and abundance. It is not taken for granted but celebrated. Most traditional cultures have embraced this almost by nature. We are now so divorced from food, as food, that the western diet is now composed of ingredients and attitudes toward actual food that are counter-intuitive and emotionally fragmenting.
Paul Rozin, psychologist at the University of Pennsylvania does a lot of work in the area of ‘nutritionism’ and study. In one experiment he showed a group of North Americans a piece of chocolate cake and asked for a response. The top response was the word “guilt.” Yet when the French respondents were shown the same picture the top response from them was “celebration.” We have a lot to re-learn about our relationship to real food, culture, and our part in and of the food chain.
And as I have said before ‘unlearning’ is quickly becoming the new learning paradigm.
It would be quite easy to formulate an argument on behalf of mental nutrition, emotional nutrition, and spiritual nutrition, all from an attitude and act of food consumption. It may not only be ‘you are what you eat’ but it may be more importantly true that ‘you are HOW you eat.’
In another experiment the French were asked when they stop eating and they responded “when I am full.” Yet the American responses were more along the lines of ‘when my plate is empty’ or ‘there is no more food.’ As I have been preaching for years, western society pays much more attention to external cues than to internal ones and in the process many have even lost the capacity to determine satiation from biofeedback. Hunger becomes an opinion based on portion size and what the gut is used to rather than actual biological hunger and feedback. Combined with the disconnection and divorce of our selves from the mental, emotional, sociological, ecological, and cultural connection to real food and it is no wonder that reductionism has led to more ill-health than actual health. This includes mental and emotional as well as physical health.
We have lost our connection (Tao-truth) that food is a product of labor and our relationship to nature. Food is instead now a ‘product of industry.’ Nutritional science is as well. Yet some stark truths speak to the falsehood of nutritionism and our loss of cultural perspective.
When I was at the movies on the weekend, I took a gander at the large size popcorn bag, which by the way had free refills. Without a biological perspective and nuance toward nature it is quite easy to devour and enjoy that large size bag of popcorn. I do it myself on a regular basis. But let’s examine that from our biological connection which illustrates our own alienation from our connection to real food, and instead to industry. Imagine that same size bag of popcorn filled from bottom to top with sliced fresh apples and raw baby carrots. I am sure none of us would come even close to finishing even half that bag. Yet as consumers of the mentality of western diet, we eat ‘till the food is gone, or the bag is empty’ As a psychological image is this not an amazing testament to our own alienation?
A mere choice of real food, naturally made, would have us naturally stop eating way before overeating and way before gluttony. Gluttony is a ramification of our own alienation away from food as meals, and meals as connections; instead, to food as ‘diets’ with perceived consequences.
So the French Paradox may itself be upside down. It may in fact if anything be a North American paradox, which is represented by an unhealthy preoccupation with ‘nutrition and diet’ rather than a healthier perspective of ‘food and meals.’
The difference in the attitude toward food is the difference of one cultural group, embracing the ‘joy of living’ (joie de vivre) while the other group tries to control their ‘fear of dying.’ Indeed we do not just ‘consume’ the foods of our culture, but we ‘consume’ mentally the attitudes toward our food in culture as well. This is the unhealthy paradox of nutritionism.
Food is just one more example of the opportunity to embrace life rather than to reduce it to component parts. The latter is part of the disconnection of self-awareness I discuss in my new book; a disconnection that so many of my clients suffer. The message of nutritionism is to eat for a purpose, for good health, to get lean, to gain muscle, to look pretty or handsome; yet all of these reductionist approaches to a biological imperative have alienated people further and further away from a natural joy.
This joy is toward a Tao approach to a mentality toward food, instead of nutrition.
In fact food is but one representation that is in itself a powerful form of communion with other people, other species, nature, spirituality, recognition of abundance, appreciation of grandeur etc. (was this not the original notion of Thanksgiving?)
There is a reason food tastes good, and sex feels good. They are so because of our biological imperatives to propagate the species and survive. Hunger also arguably serves a similar purpose. Somehow these have been removed from overall context in day to day living. And that context is a connection to nature, our own, and in the general sense.
As it mutates, we seek to get back what is lost and disconnected, emotional comfort from food, intimacy in sex etc. Just like with sex, for many dieters, food is now so restricted and rules-oriented. The disconnection to it creates a sense of lust instead of love: A sort of “Food-Porn” mentality if you will toward aberrant indulgence, bingeing, sensory titillation etc.
So in the end health and wellness may be, and to my mind is for sure, not about ‘a proper diet’ but more importantly about a ‘proper mental approach to diet.’ And I don’t even like using the word diet. My new book addresses this from a mental, emotional, and spiritual context.
I get attacked often for my approach of warning that science is often dogma just dressed up nice and sexy. I believe it was Einstein who said that there is more religion in science than people know. Just a few years ago the top supplement manufacturer in our industry was sued over its fat burners and the various claims surrounding them. Seems this company threw around some big bucks for Universities to do ‘studies’ on the benefits of its product. The problem was there were numerous ‘studies’ that showed their own paid-for research yielded the product to have no effect or even a negative effect. Of course none of ‘these’ studies made it to publication.
There is a lot more going on in the research arena than you can accept as knowledge or truth. This is why I was happy to see the comment from a professional career epidemiologist Gladys Block, a professor in the School of Public Health in Berkeley. As a recognized accredited expert in this exact area, she had this to say as she nears retirement. “I don’t believe anything I read in nutritional epidemiology anymore. I’m so skeptical at this point.” I am sure that comment, while a breath of fresh air to me, probably caused her a certain amount of grief from her colleagues.
I’m reminded in any area of study of the quote on statistics which is especially relevant in these days of scientism, or the ‘appearance of science.’ People say to me all the time, “well Scott, statistics don’t lie.” But the old adage which is just as true today is that, “statistics don’t lie, but liars use statistics.” If you are getting all of your information from industry sources of books, magazines, and websites, then of course you are getting schooled in propaganda and ideology.
As usual, some of you will get it, many of you will not.
P.S.
This month’s blog is motivated by my e-mail Inbox. Now that contest season is on, I am receiving a disproportionate number of e-mails from people suffering metabolic damage and psychological consequences of the ‘diet mentality.’ The truth is nutritionism caters to people who grow up with ‘guilt consciousness levels.’ By adapting this diet mentality, they have another vehicle to exercise the illusory quest of ‘perfection and control’ yet they end up with neither.
This 'diet' mentality merely serves as another vehicle to measure and concentrate on guilt and reward mentality. It becomes a permutation of their whole life. It becomes a mentality that is difficult to escape. Many of you are suffering.
“It is not about the diet.”
A few have even written me, and have expressed concern that I may be disappointed in their ‘disordered eating’ and that they can not compete because diet obsessive compulsive disorder has taken them over. Since many of you who read my Blogs are not members of my Forums or my client let me make this perfectly clear.
I am way beyond the point of needing or wanting clients who ‘represent’ and especially in a contest format. I will not use clients that way, nor should clients allow themselves to be used that way.
My goal is the health and happiness of my clients first and foremost. If competing is a part of that, wonderful. But if competing is damaging to that, then my emphasis is what is best for the client’s well-being, not just present but long term!
I hope this Blog sheds some light on why so many of you struggle with a diet mentality that creates illusion, anxiety, disconnection, from rules and regulations. Often these rules and regulations, of ‘eat this, not that’ are more destructive than constructive.
The ideology of nutritionism which disconnects us from wholeness and comfort with food is certainly partially responsible for a failed mentality of good health and wellness.
To repeat, some of you will get it, many of you will not. I welcome as always your comments in my forums section.